Ms. M. Malathi Priyanka of VVIPS has presented a talk on “Digitalization and Data Analytics” to the students on the 07/04/2023. The speaker emphasized the transformative impact of digitalization on businesses, highlighting its role in enhancing efficiency, improving customer experiences, and enabling innovation. The talk on "Digitalization and Data Analytics" provided valuable insights into the evolving landscape of technology-driven pharmaceutical strategies. Attendees gained a deeper understanding of the importance of digitalization and data analytics in driving pharmaceutical transformation and learned about practical applications and future trends in these fields. The event was well-received, and attendees left with valuable knowledge and insights to apply in their respective domains.